Desktop publishing (DTP)
DTP is where we use a computer and special software which allows to produce high-quality, printed documents with attractive layouts and colouring.
Examples of applications for publicity
Business Card
Business cards are printed document containing business information of companies or individual.
Effects of business card
Good first impression: well designed business card makes good impression to the people
Can be used anywhere: business card is not digital so it can be handed out easily
Flyers
Flyers are normally printed onto single sheets or paper 8 ½” * 11” in size. These are handed out directly to people and promote things. Also, they are cheap to produce and handed out to large number of people.
Effects of flyer
Quick to spread information: it’s quickly spread out
Target an exact audience: give out the flyers to only the people who will be interested on
Can be read anywhere: flyers are not digital so can be handed out and read
Letterheads
Letterheads are found at the top of printed letters which are to be mailed to clients or customers. It makes reader to be clear about the letter.
Effects of letterheads
Professional impressions: it makes letter look more professional
Easy for clients to reply: letterheads often contain the contact details so the clients or customers are able to reply
Brochure (leaflets)
It’s similar to a flyer but normally it’s folded and contains much more information than flyer.
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